Poppi: Dare to Pop
This project was created and developed in professor Mitch Bennett’s MEJO 490: Advanced Creative Advertising. We were tasked to be bold in whatever we do with this project. Therefore, my partner, Jake Hogan, and I decided to make the prints as wild and unorthodox as possible. The premise of this campaign is to embrace what makes you stand out in a room. What makes you different than a thousand others that look just like you? How can we unashamedly embrace what makes us pop?
BRINGING A POP OF COLOR: POPPI DROPS OFF VENDING MACHINES IN AMERICA’S GLOOMIEST CITIES
In whatever you do, dare to stand out. what makes you light up a room? dare to pop with poppi.
In a black & white world, dare to stand out — ideation process
It all began with isolating the factors of what makes Poppi different as a brand. One major identifying factor were their colorful cans and methods of packaging. Immediately my partner, Jake Hogan, and I came up with the idea of being a pop of color in an otherwise monotonous world. We immediately began exploring the idea of an activation in which Poppi would be placed in areas of the US that were known to be otherwise boring.
Activation idea: bringing poppi to america’s most boring places
The activation for this project is centered around being a pop of personality in a world of monotony. The premise is for Poppi to place very colorful vending machines in otherwise “boring” areas. Rural gas stations for example. Within these vending machines are not only Poppi’s but plane ticket vouchers, merchandise, other sponsored products. Much like the premise of Willy Wonka — there will be one grand prized housed in one of the vending machines, leading to an all expense paid trip to Austin to create your own Poppi flavor.